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Montserrat Fleck · Resume (Social Media Manager, NYC)

(425) 877-MONTI  ·  monti@flexgames.com  ·  LinkedIn

Experience

Social Coordinator, Franchises Team, Paramount TV MarketingNov 2025 – Present
  • Built and run the Threads playbook end-to-end for @garfield, @spongebob, @tmnt, @startrek, and @avatarlegends. Strategy, per-brand voice, copy, and community. @garfield: 3.8M views and +218K new followers in 90 days, no paid spend.
  • Hands-on for the bulk of the Marshals premiere social rollout: 500+ posts across Marshals, CBS, Paramount+ International, and Paramount Support handles. Totals: 200M+ views, 4M+ engagements.
  • Owned the IG Collab approval workflow across four talent and account teams during the Marshals launch (Luke Grimes, Yellowstone, CBS, Paramount+). Collab posts averaged ~42K engagements vs. ~6K on non-collab.
  • Partnered with a senior IP marketing manager on the 68th GRAMMYs and the CBS fall schedule rollout. Wrote live captions and paid-promo dark posts under partner brief for 6+ paid partnerships including Allstate (Olivia Dean, Best New Artist), IBM watsonx (Teddy Swims red carpet, GRAMMY IQ), and Ulta Beauty (Addison Rae).
  • Cover international publishing across 9 markets (AU, CA, UK, FR, DE, BR, AR, MX, IT) plus English publishing across every Nickelodeon handle. No missed slots.
  • Run brand voice, strategy, asset ideation, community management, and growth strategy for Nickelodeon, Nickelodeon Family, CBS, SpongeBob, Star Trek, Garfield, TMNT, Avatar, and PAW Patrol. Co-leading the PAW Patrol Dino release with Spin Master.
  • Manage moderation and brand safety across the kid-facing portfolio under COPPA. Worked alongside enterprise vendors including ZeroFox on impersonation monitoring, harmful-content flags, and takedown queues.
Social Media Manager, Two Tomatoes Records · Laurie Berkner BandJul 2024 – Oct 2025
  • Doubled the band's following across Facebook, Instagram, and TikTok, reaching nearly 300K followers and 2M+ video views in the first quarter.
  • Created and led viral campaigns (Berkner Breaks After Dark, The Berkner Bracket, Let's Write a Song) driving multi-generational engagement from millennial parents to Gen Alpha kids.
  • Directed creative partnerships with Tonies, Kidz Bop, Bjorem Speech, Yoto Cards, and YouTube Kids; activated TikTok Shop and supported Shopify DTC sales with targeted IG Story boosts.
  • Increased ad performance 25 to 30 percent through Meta Ads Manager, ManyChat flows, and audience-driven campaign testing. Handled moderation and community management across all platforms under COPPA.
Volunteer Leadership (Coordinator → Manager), Children's Media AssociationJan 2023 – Feb 2026
  • Three years of volunteer leadership at the industry organization for kids and family media. Promoted twice across social, ops, and email.
  • Started as Global Engagement Coordinator, owning a weekly cross-channel social cadence across LinkedIn, Instagram, TikTok, Facebook, and Twitter as the point person for CMA's digital channels.
  • Promoted to Global Engagement Manager, then to Global Operations Coordinator & Email Manager. Owned the WordPress backend, member support and renewals, NYC Storytime event logistics two years running, and the internal systems (Airtable, Google Drive, Sheets) the org ran on through significant membership growth.
TV Development / Current Series Intern, DreamWorks AnimationJun 2022 – Sept 2022
  • Selected as Intern Ambassador for the Summer 2022 cohort, leading comms between Early Careers leadership, intern managers, and the 30 interns. Designed cohort flyers, ran the group chat, and partnered with Early Careers on cohort programming.
  • Built a 200+ artist database and covered EA duties for Vanessa Taylor Sands across calls, scheduling, and admin.
Development Intern, Milojo ProductionsJan 2022 – May 2022
  • Presented coverage reports on project viability to Kelly Ripa and Mark Consuelos' production company. Ran the company's Meta (IG, FB) and TikTok accounts and supported clients with podcast editing and social management.
Creative Careers Marketing Cohort, Warner Bros. DiscoveryMar 2022 – May 2022
  • Synthesized interviewer feedback, executive briefings, and market research into a Gen Z target customer profile and SWOT analysis. Built a social-led go-to-market strategy for discovery+ that fed into the Max + discovery+ integration pitch.
Pre-Production Intern, Inner Child ProductionsSept 2021 – Jan 2022
  • Pre-production on 20+ feature films and TV series supervised by producer Debbie Liebling (South Park, PEN15). Covered pilots and screenplays weekly.

Education

New York University· New York, NY    Tisch School of the Arts | BFA, Dramatic Writing
Honors: magna cum laude   Minors: Comedy Writing, Child & Adolescent Mental Health Studies

Skills

Tools: Final Draft, Final Cut, Adobe Creative Suite, Microsoft 365, Google Workspace, Airtable, Shopify, Shotgrid

Social: Sprinklr, Hootsuite, ManyChat, Meta Business Suite, Meta Ads Manager, ClickUp, Monday, Canva

Brand safety: COPPA-compliant moderation, enterprise vendor experience (ZeroFox-tier), formal Gen Alpha training (YouTube Kids creator-track)

Passions

Arts & Crafts, Chameleons, Cornish Rexes, Interior Design, Kaiju, LEGO, Spreadsheeting Everything